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Case Study:
Niche Retail Store
Hardware Store

Proven Success

In this Hardware Store Case Study we review the success of Tashman Home Centers. Since 1961, Tashman Home Center has provided its customers with high-quality home improvement equipment and materials as well as helpful professional advice.

116%

Increase in Organic website visits.

3x

Overall Website Traffic

2600%

Increase in Request for quotes.

Starting out in West Hollywood on Santa Monica Boulevard many years ago, they have since expanded to become more than just a neighborhood hardware store and now service much of the greater Los Angeles area. With a professional team of over thirty knowledgeable and experienced staff members, they provide contractors, property managers, and homeowners with tens of thousands of high-quality, branded products and services.

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Project Details

Client Name

Tashman’s Ace Hardware and Home Center

Industry

Niche Retail

Date

Project started 2016

Website

Visit Site

Tashman Home Center
Hardware Store Case Study

Tashman’s is much more than just a local home improvement center with dedicated divisions for installation of windows and doors, and screens and glass. These days, smaller retailers in the hardware sector like Tashman’s must hold their own against the big box retailers. The evidence suggests that consumers prefer local businesses that they can trust to supply them with what they need for home renovation projects. Tashman’s continued success in the Los Angeles market attests to the value that a local and personal approach to business can make even with competition from low-cost consolidated retailers. Over two hundred thousand quality installations and thousands of happy customers attest to the professionalism and customer-focused approach of the Tashman team.

An effective marketing campaign is essential for locally owned companies that compete with these big box retailers. With less of a budget for marketing and advertising than the big box retailers, getting the most ROI out of digital marketing is essential for a small hardware retailer. VIEWS employed a digital marketing strategy to help Tashman’s elevate their online profile that centered on their natural strengths of personal and customized service, quality products, and exceptional professionalism.

Tashman Home Center

Challenge

Low Online Visibility

Tashman’s organic traffic to the website was not up to their expectation. The store had few SEO rankings in its targeted geo-locations. They had recently launched a new website and wanted to grow traffic and conversions. Their traditional marketing, such as local papers, magazine ads, and postcard mailers, was no longer working and they needed a new approach to their marketing strategy. Tashman was not new to digital marketing and had tried other companies who sold them products including advertising, marketing automation, and reputation management but the coordinated effort was missing and results were unsatisfactory. 

We were asked to accomplish these objectives:

  • Improve search engine traffic (Google, Yahoo, and Bing).

  • Increase conversions in terms of prospective phone calls, form completion, and emails.

  • Establish better online communications with prospects and customers.

  • Attract more prospective customers.

  • Increase online brand awareness including a rebrand to include Ace Hardware. 

Solution

Strategy and Tactics

VIEWS created a well-rounded digital marketing strategy and campaign that included:

  • Identified targeted personas

  • Search Engine Optimization program

  • Content Marketing program

  • Google Ads campaigns with seasonal promotions

  • Optimized Social Media profiles

  • Automated lead nurturing with marketing automation

  • Call tracking and conversion tools

  • Monthly Analytic reports to track performance and make adjustments

Digital Results

Online Measurements

VIEWS Digital Marketing continuously measures online results and takes the necessary actions to get the desired results.

  • Organic website traffic nearly tripled increasing from 2150 to 6200.

  • Organic traffic increased by 116%.

  • Direct traffic increased by 29%.

  • Email campaigns dramatically increased conversion rates.

Impact on Client’s Business

Actual Business Results – Digital Marketing is Working

With every client, VIEWS focuses on real results for the business and getting the best return on investment.

  • Requests for quotes submitted through the website increased from an average of 36 to over 950 per year–an increase of over 2600%.

  • High ranking keywords, advertisements, and social positions dominate page one for most major keywords.

  • The more efficient marketing budget means higher return on investment.

What the Client Says

“I am very pleased…”

Kenny says ….Kenny Tashman,

Owner Tashman Home Center, West Hollywood, CA

How can we help you?

Get in touch with VIEWS Digital Marketing Agency Today