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Case Study:
B2B Industry
Antenna Manufacturer

Proven Success

MobileMark, a manufacturing company that produces a wide range of antennas for various wireless applications, sought to generate interest among existing customers and prospects in its database for the new products and releases it designs and manufactures. They also wanted to generate entirely new leads and expand into eCommerce.

Show me the Money
15%

Website visits in 2024 vs. 2023

615

Conversions – form fills in one year (2024)

27

Keywords in top 3 positions

Project Details

Client Name

MobileMark

Industry

B2B

Date

Project started September 2004

Website

https://www.mobilemark.com
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MobileMark Case Study

MobileMark designs and manufactures a wide range of antennas for various wireless applications. They produce antennas for cellular (4G LTE and 5G), CBRS, private LTE, Wi-Fi, ISM, LoRaWAN, RFID, VHF, UHF, GPS, and GNSS, serving industries such as fleet management, smart cities, public safety, public transit, and utilities.

MobileMark Products

Challenge

Growing as a Market Leader

VIEWS has collaborated with MobileMark for over 20 years, going back to the first iteration of their website in 2004. Over that time, we have collaborated with MobileMark’s internal marketing department to address numerous digital marketing challenges, aiming to expand their business.

  • They wanted an eCommerce store to improve sales among their target audience from commercial industries and resellers to the general public. 

  • They wanted their products to be more visible on their website, showing the scope and complexity of their catalog.

  • They wanted their website to have more information about the various industries they serve (transportation, infrastructure, military, mining, utilities, etc.)

  • They wanted to grow their brand and outperform their competitors.

Solution

Strategy and Tactics

With the collaboration of MobileMark’s marketing department, VIEWS has developed well-rounded digital marketing strategies that included:

  • Design and creation of an eCommerce storefront

  • Integrated eCommerce infrastructure to help organize products

  • Implementing a search engine optimization program 

  • Creating product catalogs as part of content development and marketing plan

  • Created custom analytic reports to track the performance of both the website and featured products or new releases

  • Syndicating press releases and other website content

  • Ongoing strategic consulting on other digital marketing tactics (email, social media, video, etc.)

Digital Results

Online Measurements Success!

VIEWS Digital Marketing continuously measures online results and takes the necessary actions to get the desired results. Since 2022:

  • Over 800 leads filled out the contact form, with well over 500 being from organic search traffic

  • Over 128k visits from organic traffic

Impact on Client’s Business

Actual Business Results – Digital marketing is Working

With every client, VIEWS focuses on real results for the business and getting the best return on investment.

  • MobileMark sold more units of their featured products and new releases thanks to the improved website and digital marketing campaign.

What the Client Says

“We are grateful for the advice and assistance we received…”

“We have heard nothing but positive comments about the new website. Visitors are drawn in from the first page and find it easy to move around the website. We are grateful for the advice and assistance we received from WSI. WSI guided us through web design, page creation, database maintenance and search engine optimization. It is one thing to have a website and another to have an effective website. It was an eye-opener to realize all the factors that go into building an effective website.”

Eleanor Sylvan
Vice President Marketing
Mobile Mark, Inc

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