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Case Study:
Niche Retail Store
Bathroom & Kitchen Showroom

Proven Success

Weinstein Bath & Kitchen Showroom, a plumbing supply store, bathroom, kitchen supply store, and home improvement store needed a thorough, optimized online presence to stay relevant in a highly competitive environment. 

VIEWS analyzed its business and online presence and created a digital marketing strategy to increase its visibility, drive leads to its business, and convert traffic to leads. See what they experienced by implementing a well-rounded digital marketing strategy.

30%

Organic website visits in 2024 vs. 2023

61

Leads over 3 years

19

Keywords in top 3 positions

Show me the Money

Project Details

Client Name

Weinstein Bath & Kitchen Showroom

Industry

Niche Retail

Date

Project started May 2015

Website

Visit Site

Bath & Kitchen Showroom Niche Retail Case Study

Weinstein Bath & Kitchen Showroom in Collegeville is a plumbing supply store, bathroom and kitchen supply store, and home improvement store that offers a wide range of bathroom and kitchen fixtures and plumbing and heating supplies for customers in Collegeville, Norristown, Pottstown, Phoenixville, and Trooper. The elegant showroom showcases an extensive selection of fixtures, trim, and furniture for wholesale and retail clients’ building and remodeling projects.

Weinstein Bath & Kitchen Showroom

Challenge

Creating a New Website & SEO

When Weinstein Collegeville approached us, they had a good reputation and were well-known in their community, but were missing key areas of their online presence to compete with larger brands.

  • A new website and SEO content creation were necessary, particularly a more mobile-responsive website and a locally-focused SEO strategy.

  • Weinstein had a minimal social media presence.

  • Home improvement products and services were very competitive in their service area, Philadelphia.

  • The more prominent home improvement brands had a strong digital presence in Philadelphia compared to Weinstein.

Solution

Strategy and Tactics

VIEWS developed a well-rounded digital marketing strategy and campaign that included:

  • Upgraded the website and content management system (CMS) with several key modules, including a blog, calls-to-action (CTA) on every page, and Customer Lobby testimonials.

  • Reviewed and audited select keywords and optimized top-level pages accordingly.

  • Implemented strategic link-building (local directories, industry directories, local citations).

  • Wrote and optimized new content for the website (articles/ PR pieces/blog posts).

  • Added multiple image galleries and contact forms.

  • Social media posting and management for Facebook, Twitter, Google+, LinkedIn, and YouTube.

  • Monthly Analytic reports to track performance and make adjustments

  • Ongoing strategic consulting

Digital Results

Online Measurements Success!

VIEWS Digital Marketing continuously measures online results and takes the necessary actions to get the desired results. Between 2022 and 2024:

  • 61 leads filled out the website forms

  • Over 55,000 website visitors, with over 45,000 being organic visitors

  • Increased search engine position on Page One from 77 keywords to 127, with 31 keywords in positions 1-3.

  • Generated nearly 18,000 views on YouTube, including 3 of the top 4 most viewed videos on Weinstein Collegeville’s channel.

Impact on Client’s Business

Actual Business Results – Digital marketing is Working

With every client, VIEWS focuses on real results for the business and getting the best return on investment.

  • Weinstein Collegeville has won business directly attributable to our digital marketing efforts.

  • Increased visibility in Collegeville and the surrounding area.

What the Client Says

“The team did an excellent job…”

“The team at WSI We Simplify the Internet did an excellent job in creating and optimizing a new website for our showroom that reflected our expertise and range of products. They took the time to get to know our business and learn about our needs and our clientele. Their professionalism, quick turnaround, and patience were much appreciated.”

Deborah Spinosa
Weinstein Manager
Hajoca Corporation

How can we help you?

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