Are you finding that your lead generation costs are through the roof? Spending so much only to bring in leads that fail to convert can be frustrating. A high Cost Per Lead (CPL) can quickly drain your marketing budget.

We have seen clients running their own Google Ads campaigns that were getting clicks but missing the mark on targeted leads. For one of our home services clients, we analyzed their pay-per-click lead generation campaigns and made adjustments that resulted in a 56% decrease in cost per click and an almost 100% increase in conversions!

Less money + more qualified online leads = SUCCESS

Read about a Small Business whose small budget returned 7-8% ROI

Getting your message out is no guarantee of success. You have to get the message to the audience who wants the services or products you are offering, and this goal can often feel out of reach.

Sometimes, even more important than getting more leads, a company needs to get the right ones through targeted lead generation. We have worked with multiple businesses that were attracting many leads without having many converts. Something as simple as refining the lead generation strategy to focus on mid-sized companies instead of smaller startups, for example, can result in targeted leads more likely to close.

Long lead nurturing cycles can be exhausting! You capture the lead and then wait. And wait. Sometimes, those leads never convert, but you spend much time wondering and following up. We saw this happen with a home care client. They had plenty of sales prospects, but those leads sometimes sat idle for months. By implementing an automated lead gen system that delivered personalized content like brochures about specific services, relevant blogs, and helpful videos for 8 additional touches over 12 weeks, the company was able to nurture leads more efficiently. The results were more conversions and less time spent managing cold leads. Effective lead acquisition strategies make a huge difference.

We have research about the lead times for various industries. Check it out. 

Running a business is a full-time job (and then some!) so lead gen can feel like just another burden. One small business owner we worked with admitted they had no time to focus on the necessary marketing between managing his staff and keeping up with clients. After handing off their campaigns to our team of lead generation professionals, they saw a steadier flow of online leads coming in with minimal effort on their part. When you partner with lead generation agencies or find a way to automate processes, you free up time to focus on what you do best—running your business.

How Using a Digital Marketing Team for Lead Generation Benefits Business Owners Who Feel They Have No Time or Resources

Standing out in the search results forest is vital in densely competitive industries. We have worked with a small family law provider with trouble generating targeted leads because larger firms dominated the market. We found out who they considered their top competitors and performed a competitive analysis. This analysis showed them what tools and methods their competitors employed and how our client measured against them. We were able to tell them what their competitors were doing on social media, how much they were spending on advertising if they were doing email marketing, and more. Armed with this knowledge, we helped develop a strategy.

Instead of competing directly, we helped the provider focus on what made them unique—offering individual counseling and creative resolutions to problems. By creating a more niche lead acquisition strategy, they were able to attract high-quality leads who appreciated their personal touch. When competition is fierce, focusing on your unique value can make all the difference in your lead gen efforts.

Businesses can struggle to create connections with their target audience, and those connections are vital. Connecting can happen in many ways. We already mentioned CRMs, which allow you to see how prospects interact with your website, content, and emails. This tool can help you determine the content that resonates with your target audience. For example, a cybersecurity company discussing current industry threats that concern any business can cause engagement to skyrocket. Quality content is a key part of any lead generation strategy. When this content hits the right note, it can drive significant results.

Do you ever wonder if your lead generation efforts are paying off? Many business owners need help to track the true return on investment for their lead generation services. One tree care company spent a lot on traditional marketing but did not know if they were getting the best results. We set up analytics and tracking tools and provided monthly reports so they could see if the traditional marketing and pay-per-click lead generation campaigns were working. With this data, they could shift their budget accordingly and start seeing real returns.