Search Advertising or PPC

Unlock Immediate Leads and Boost Your Business

Businesses need effective strategies to capture attention and generate leads quickly. Paid search engine advertising, often called Pay-Per-Click (PPC), is a powerful tool that allows businesses to target potential customers exactly when searching for relevant products or services. By leveraging platforms like Google Ads and Bing, companies can secure prime visibility on search engine results pages, driving immediate traffic and conversions. Whether you want to boost brand awareness or increase sales, paid search advertising offers a measurable, cost-effective solution that integrates seamlessly with your broader digital marketing efforts.

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Introduction to Search Engine Advertising

Paid or search engine advertising, also known as pay-per-click (PPC), is a powerful digital advertising method where businesses bid in online auctions for the top spots on search engine results pages. This type of advertising includes platforms like Bing and Google Ads, where the higher the bid and ad relevance to a particular search, the better the chance your ad will be shown to searchers.

Why Choose Search Engine Advertising?

Up to 90% of Americans use the Internet on various devices, making a strong digital presence essential for any business. Paid Search Engine advertising is often the fastest, most effective way to get found online, especially for businesses looking to generate immediate leads and enhance their brand visibility.

Benefits of Search Engine Advertising

Immediate Lead Generation

Paid search engine advertising is an excellent way to generate immediate leads. Potential clients can contact you directly by calling, emailing, or filling out a form after clicking your ad.

Targeted Ads

Location: Show your ads to people in specific geographic areas.

Device: Target ads on specific devices, such as desktops or mobile phones.

Time of Day: Schedule ads to display at optimal times, such as during business hours or weekends.

Budget-Friendly

Only pay for the clicks you receive, making it a cost-effective way to reach your target audience. You can set daily or monthly budgets to control spending.

Support Other Digital Marketing Channels

Paid search complements other digital marketing efforts, driving specific traffic and increasing conversions when combined with SEO and social media strategies.

How Google Ads Can Get More Leads for Your Business

With approximately 7 billion searches per day, Google Ads is a critical tool for generating leads. By targeting specific keywords, geographic areas, and search intent, businesses can reach a large number of potential customers.

How Google Ads Works

Google Ads operates on a keyword auction system. Businesses bid on keywords relevant to their products or services. The winning bids display ads above or below organic search results. Specific targeting parameters, such as geographic areas and times of day, help optimize ad performance.

Types of Google Ad Campaigns

Search

Ads displayed in search results for chosen keywords.

Display

Ads shown on various websites within the display network.

Shopping

Promotes specific products to likely customers.

Video

Reaches potential leads on platforms like YouTube.

Apps

Promotes your app across Google platforms.

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Benefits of Google Ads

Targeted Reach: Ads are more likely to reach your desired audience through specific targeting parameters.
Largest Audience: Google processes approximately 8.5 billion searches each day in 2024. This vast number of daily searches highlights the immense reach and potential impact of leveraging Google Ads for your business. Google has “owned” the search traffic for 20 years. That is changing with the popularity of social media and the introduction of AI.
Cost-Effective: Pay only for clicks, ensuring you spend money efficiently.
High ROI: Google Ads often deliver a high return on investment, making it a valuable tool for businesses of all sizes.

The Importance of Ad Copy and Landing Page Optimization

Optimizing ad copy and landing pages is crucial for the success of any paid search campaign. Effective ad copy and landing page optimization can significantly impact user experience and campaign performance. A/B testing and remarketing strategies are crucial in refining ad messaging and re-engaging potential customers. This section will delve into the importance of ad copy and landing page optimization, A/B testing, and remarketing in maximizing the effectiveness of paid search campaigns.

Ad Copy Optimization

Crafting compelling ad copy is crucial to the success of any paid search campaign. Well-written ad copy grabs attention, addresses user pain points, and offers straightforward solutions. A strong call to action (CTA), such as “Contact Us Today” or “Get Your Free Quote,” encourages users to take immediate action. Compelling ad copy must be concise, keyword-optimized, and tailored to your target audience’s intent.

Landing Page Optimization

Paid search advertising doesn’t end with getting the click; the experience users have once they land on your site is just as important. Landing pages should be optimized for speed, relevance, and ease of use. Ensure the landing page directly aligns with the ad and includes a clear CTA that guides visitors toward the desired action, such as filling out a form or purchasing.

An optimized landing page improves user experience and can enhance your ad’s Quality Score in Google Ads. This, in turn, lowers your cost-per-click (CPC) and improves your ad position.

Why A/B Testing is Critical

A/B testing allows businesses to experiment with different elements of their ads and landing pages to see what performs best. For example, test variations of headlines, descriptions, and keyword strategies in your ads. Also, test different layouts, CTAs, and visual elements for landing pages to see what leads to higher conversion rates.

The insights gained from A/B testing can help you fine-tune your approach, optimizing user engagement and return on investment (ROI). Constant testing ensures you stay ahead of your competition using the most effective messaging and design.

Remarketing Opportunities

Remarketing offers a powerful way to re-engage visitors who have interacted with your site but have yet to convert. Remarketing ads keep your business at the top of your mind by targeting users who previously visited your website. These ads can remind users of your offerings, encourage them to return to complete a purchase, or offer incentives like discounts.

Remarketing also provides the advantage of personalized targeting, allowing you to tailor ads based on the user’s previous actions on your site. This can significantly increase your chances of turning visitors into customers, boosting conversion rates.

Why Hire a Paid Search Advertising Agency?

Expertise and Efficiency: Agencies have the skills and experience to set up and manage successful campaigns.
Better ROI: Professional management can optimize ad spend and improve conversion rates.
Access to Advanced Tools: Agencies have access to resources and tools that smaller advertisers may not afford.
Continuous Support and Optimization: Ongoing monitoring and improvement of campaigns ensure sustained success.

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VIEWS Digital Marketing: Your Partner in Paid Search Advertising

VIEWS Digital Marketing helps businesses create and manage effective paid search advertising campaigns. Our team of experts will work with you to develop a strategy tailored to your needs, budget, and goals. We handle all technical aspects, including keyword research, ad copywriting, landing page design, and campaign optimization.

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VIEWS Advertising

Embrace Digital. Stay Human.

Developing an effective advertising program with VIEWS can showcase your brand, increase your digital presence, build customer engagement, and aid in lead generation. We have a structured method of developing campaigns to ensure your best chance for success. For more information on how to tailor an advertising program for your business needs, give us a call at (610) 215-2949 or send us an email.

1. Discovery Consultation

Learn about your business needs and goals
Identify your goals, your personas, your competitors and your objectives

2. Internet Business Analysis

We evaluate your market by comparing competitor and persona actions
Keyword and topic research
Analyze the current strategy and identify strengths and weaknesses

3. Customized Strategy

Develop a tailored digital marketing plan
Tailor content plan for specific buyer personas
Identify variety of content types and distribution

4. Execution

Implement SEO, PPC, content marketing, and more
Write, edit and optimize for successful results on various platforms

5. Measure

Set goals based on your business needs and track measurements
Monthly reporting of results and activity

6. Monitor and Optimize

Continuous improve strategies for optimal results
Regular meetings
Progress reviews
Annual strategy session