Digital Advertising to Boost Your Online Presence

What is Digital Advertising?

Digital advertising uses internet marketing to reach and engage your target audience, drive traffic to your website, or take other actions. Digital advertising includes a variety of methods, such as pay-per-click (PPC), social media advertising, video marketing, display advertising, and more. Digital advertising enables businesses to reach their audience in a more personal and interactive way, providing real-time feedback and performance tracking.

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With countless digital advertising platforms, selecting the right one for your business can feel overwhelming. Each platform—whether Google Ads, Facebook Ads, LinkedIn Ads, or Programmatic Advertising—offers unique advantages, targeting capabilities, and pricing models. Some deliver high-intent search traffic, while others excel at brand awareness and audience engagement. Understanding the costs, benefits, and best use cases can help maximize your return on investment (ROI) and ensure your budget is spent effectively. In this guide, we break down the key digital advertising platforms, comparing their pricing structures, audience reach, and effectiveness to help you make an informed decision.

Advertising Options

Advertising Options Overview

Pay-Per-Click (PPC) or Search Ads

Platforms	Google Ads, Bing Ads
Description	Advertisers bid on keywords, and ads appear in search engine results when users search for those terms. Businesses pay only when users click on the ads. Winning bids show ads above or below organic search results.
Costs	$1 to $50 per click. Management fees: 18%-25% of ad spend or $250-$1,500/month. Creative fees: $500-$1,000.
Benefits	Target specific demographics, locations, and times of day. Google Ads is known for delivering high ROI.

Social Media Advertising

Platforms	Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok, Snapchat
Description	Ads on social media platforms target specific demographics, interests, and behaviors.
Costs	$0.50 to $10 per click or $5 to $15 per 1,000 impressions. Management fees: 18%-25% of ad spend or $300-$2,000/month. Creative fees: $500-$1,500.
Benefits	Broad reach and engagement with potential customers on platforms they frequently use.

Display Advertising

Platforms	Google Display Network, AdRoll, Media.net
Description	Display ads appear on various websites, often as banners or in the feed as native content, targeting users based on browsing behavior.
Costs	$0.50 to $5 per click or $1 to $10 per 1,000 impressions. Management fees: 18%-25% of ad spend or $250-$1,500/month. Creative fees: $500-$2,000.
Benefits	Enhances brand visibility and can include images or videos to attract attention.

Video Advertising

Platforms	YouTube, Vimeo, Facebook, Instagram, TikTok
Description	Video ads are shown before, during, or after video content or within social media feeds. Engaging video content for various platforms to increase conversion rates.
Costs	$0.10 to $0.30 per view or $5 to $20 per 1,000 impressions. Management fees: 18%-25% of ad spend or $300-$2,000/month. Creative fees: $1,000-$10,000.
Benefits	Highly engaging and effective at capturing user attention.

Retargeting Ads

Platforms	Google Ads, Facebook Ads, AdRoll
Description	Ads targeting users who have previously visited your website, encouraging them to return and convert.
Costs	$0.50 to $10 per click or $5 to $30 per 1,000 impressions. Management fees: 18%-25% of ad spend or $250-$1,500/month. Creative fees: $500-$2,000.
Benefits	Encourages return visits and conversions by reminding potential customers of your products or services.

Programmatic Advertising

Description	Automated bidding on ad space for specific audiences under specific conditions. Includes Native, Video, and Streaming ad types.
Costs	Varies widely depending on targeting and platform specifics.
Benefits	Efficient and targeted, ideal for niche markets.

Geo-Fencing

Description	Targets users in a specific geographic area, ideal for local businesses or events.
Costs	$5 to $15 CPM (cost per thousand impressions).
Benefits	Ideal for reching people in a specific area looking or to attract nearby customers.

Amazon Advertising

Description	Ads on Amazon’s platform are beneficial for e-commerce businesses.
Costs	$0.02 to $3 per click. Management fees vary.
Benefits	Reaches a large audience already interested in shopping.

Is Digital Advertising Right for Your Business?

The goal of every business, large or small, is to convert visitors into customers. Digital advertising provides numerous advantages, such as increased visibility, higher engagement rates, and better targeting. By strategically placing your ads in front of the right audience, you can significantly improve your return on investment (ROI).

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Proven Success

VIEWS Digital Marketing has worked with many companies over the years and has had many successful advertising campaigns. Read how we have helped other home service companies, contractors, attorneys, consultants, medical professionals and B2B companies.

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Ready to boost your business with effective digital advertising? Developing an effective advertising program with VIEWS can showcase your brand, increase your digital presence, build customer engagement, and aid in lead generation. We follow a proven program to ensure you get the best results.

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