WSI Local Search and Internet Marketing team is currently executing an internet marketing project for Pikes Peak Traveland, Inc. The marketing plan includes SEO, PPC and Google Analytics to improve online visibility, drive web traffic, and increase leads and sales.
The first step was to optimize the editable areas of the www.pikespeakrv.com web site to rank for local searches. Keyword research led to the optimization of five pages in the site. Here’s the list of the targeted keywords:
- RV Sales Colorado Springs
- Colorado Springs RV Dealers
- RV Repair Colorado Springs
- RV Parts Colorado Springs
- RV Colorado Springs
Next the WSI team created an optimized PPC campaign on the WSI Local Adwords Platform covering Google, Yahoo, Bing, ASK and AOL search engines.
The final step will be to claim and optimize powerful local directories and set up a Customer Lobby review account to gather positive reviews and links to the website.
All these initiatives will be tracked in Google Analytics and results on the progress of all campaigns including visitors, rankings, reviews and other metrics will be reported to the client.