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How to Leverage the Power of Social Media

Does your business have a Facebook, Twitter, Google+, Instagram or even a LinkedIn account? Does your brand actively participate in the recent trends and news on your industry? If not, you’re missing a huge chunk of traffic and potential customers by simply looking at these stats on a recent study conducted:

  • Facebook, 1.28 billion active users
  • Google Plus, 540 million active users
  • Twitter, 255 million active users
  • Instagram, 200 million active users
  • LinkedIn, 187 million active users
  • Pinterest, 40 million active users

Setting up and maintaining your business’ social media profiles is easy. However, growing your followers, fan base and being influential in your industry isn’t. It requires a lot of time, several A/B test and multiple strategies to become successful. This may sound daunting and a challenging undertaking. But if you plan your campaign wisely from the beginning, the fruits of your labor will pay off.

Below are some tips on how to leverage and get the most of out of using social media as one of your business’ arsenal in online marketing.

Brand establishment.

Startup businesses are likely to resort to using social media as their first priority when it comes to Internet market. Why? Because social media is one of the easiest tools to connect and build relationships with real people. This is a great stepping stone to let your brand be known in your local district or state. You can start by inviting your friends or network to follow your account or like your page. Then ask them a favor by sharing your products and services to their own network.

CRM platform.

Because people these days demand convenience and instant answers, people often times use social media to address their concern. Instead of waiting for 24 hours before a service provider responds to a support ticket you filed, people tend to send tweets, direct messages to these companies. Surprisingly, Twitter and Facebook are an efficient customer-relationship management tool that keeps both prospects and customers satisfied with their urgent needs.