Why Should I Blog?

why competition is a good thing

bloggingMany clients ask me “Why should I Blog?” and at first I really wondered how much value it would bring to their business. It is difficult to find the time to blog and hard to make it a priority when you have so many other things to do. Does a blog pay off? At first, I was not sure and certainly I still think it is more important for some types of companies than for others. However, the analytics show us that blogs drive traffic and convert customers.

What is a Blog?

A blog is basically a journal that is available on the web. The activity of updating a blog is “blogging” or Blog Postings and someone who keeps a blog is commonly called a “blogger.” Blogs are typically updated daily or weekly and can be maintained by people with little or no technical background. Postings on a blog are almost always arranged in chronological order with the most recent additions featured most prominently.

Blogs are usually written by one person and are updated pretty regularly. Blogs are often written on a particular topic. There are blogs written about virtually any topic you can think of such as photography, spirituality, recipes, personal diaries, hobbies, etc. Blogging has as many applications and varieties as you can imagine. Whole blog communities have risen around some of these topics putting people into contact with each other in relationships where they can learn, share ideas, make friends and even do business with people with similar interests from all around the world.

Our Digital Marketing Blog

We will use this forum to blog about the Internet and making sense of it for our clients, friends and potential clients. We will not be blogging about technical gook as that doesn’t make sense. We will try to sort through all the information and knowledge we find and share it with you. It Just Makes Web Sense!

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