Email marketing is not obsolete in spite of the continuously rising use of social media. Businesses benefit when both campaigns are implemented hand-in-hand. If used successfully, increased website traffic is expected, prospects are likely to visit your website and generate conversions.
People rarely give away their personal email addresses on public sites. They only disclose it to their colleagues, work mates, business partners, family and selected friends. People guard their accounts to avoid spam messages that hold no value. Hence, if a visitor signed up on your email list, it goes to show that your prospect is genuinely interested in the product or service your business has to offer.
On your end, you must establish rapport and trust with relevant and timely follow-up emails. Building a strong relationship with your prospects increases chances of getting sales in the future. Once your prospect has turned into customer, it shouldn’t end there. Releasing new blog posts or new products will keep your customers updated. Not only does it contribute to the amount of website traffic you’re getting, the possibility of additional purchases or referrals is likely to happen.