Your website visitors are likely using a wide variety of devices and operating systems (PC, Mac, and Linux, to name a few); following best practices for how to name your files can help prevent any potential issues.
Naming conventions are important for image files as well as downloadable files such as PDFs, documents, and spreadsheets.
Tip: Using default camera filenames like “DSC_0227.jpg” does not provide any info for search engines (nor humans, for that matter) to identify the image. Using short but descriptive file names will make files easier to organize and help with SEO.
& ampersand
* asterisk
@ at sign
{ left bracket
} right bracket
/ forward slash
\ back slash
% percent
+ plus sign
# pound
$ dollar sign
= equal sign
< left angle bracket
> right angle bracket
? question mark
! exclamation point
` backtick
‘ single quotes
“ double quotes
| pipe
: colon
You see: My Website Document.pdf
Web Browsers see: /My%20Website%20Document.pdf/
Last updated: May 2019
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