An exceptional eCommerce experience makes a difference between winning and losing customers. You are probably already familiar with online shopping, online cart, and eCommerce transactions. You might also have bought things from one of the leading online shopping giants, Amazon. Certainly, the online retail industry has grown in recent years, thanks to the convenience of shopping online! It has changed how people shop nowadays, a total game changer!
If you’re a local business owner who sells excellent products, adding an eCommerce option can help you reach hundreds to thousands and even millions of people. Of course, most local businesses that add eCommerce do not grow to serving millions but we like to dream big.
Before you get excited, there’s a lot to consider when getting your website eCommerce friendly. You need to weigh the resources, labor, costs and changes to processes as well as the ups and downs of running an eCommerce site. ECommerce marketing requires a more technical aspect of just marketing your product online. Here’s one of our previous blog post we wrote on how to achieve eCommerce excellence.
The Science in eCommerce Marketing and Giving a Good User Experience
Investing in setting up your very own online shop takes your business to a whole new level both by standardizing and connecting products and in the eyes of your brick and mortar customers. Then comes the tricky part, attracting site visitors and converting them to buyers. Many retailers are very familiar with the dynamics of converting store visitors to buying customers. Those dynamics are more complicated when the potential buyer is online.
Typically, you are unable to see their actions nor can you intercede and help them find what they are looking for. Your friendly voice and staff is not automatically available to assist them. The secret to conversion online as in the store lies in the user experience. The better the experience, the higher the chances that these people will buy your products. This is where the technology of eCommerce intersects with conversion. If you are serious about selling online, you should seriously plan to provide an exceptional eCommerce experience which requires testing, analysis and revisions. There are tools to virtually guide a user to the correct product, to lend a helping hand and to provide friendly support.
Sounds awesome right? As your trusted digital marketing partner, we are sharing with you an excellent resource and tips on how to create, build and deliver an exceptional eCommerce experience to your site visitors and social audience.