The WSI Internet Marketing Team is having fun with a local SEO campaign for Eagle Lake Camps.
With beautiful Colorado Springs as a backdrop, Eagle Lake Camps offers ages 7-18 a summer of adventure and lasting memories. The 2013 programs include: Overnight Camp, Residential Camp, Day Camp, Horse Camp, Adventure Camp, Excursions Camp, middle school/ Junior High and Teen/ High School Camp. They also offer summer camps at Fort Carson exclusively for military families.
The challenge for the internet marketing team is to make the community aware of the programs and that means an effective marketing plan and web presence is essential. The project began with an overall marketing plan which examined Eagle Lake Camps past marketing efforts with different channels and the best way to go forward.
Keyword research then led the direction of on-page optimization of the Eagle Lake Camps web site. With a few tweaks to their home page, WSI optimized the site with the main keyword summer camps in Colorado Springs. Other keywords that are optimized include Colorado Springs kids activities, summer camps Colorado Springs, and Colorado Springs activities for kids.
Off-page optimization activities include creating a review account with Customer Lobby, syndicating reviews to their Facebook page and ongoing optimization of local maps and directory listings which will give the client the increased web visibility they need.
Monthly reports using Google Analytics and third party programs are used to track sources of entrance into the site, sources of online registrations, and sources of online requests for more information that will provide critical data to the client.