Direct Your Own Video Marketing
Entertainment is evolving. Although it comes in many forms its hard to argue against movies and TV shows as the leading form of entertainment over the last 50 years. Maybe it’s because video can capture so many of our senses from sight, sound, and even feel. Whatever the case, this form of media – video- will continue to captivate us.
But how can video marketing help your business? Look at YouTube. Millions of videos are shared, linked to, and embedded in every corner of the Internet. People love watching videos, especially if they’re funny or informative (and if they’re both, you’ve got a real winner on your hands).
The Power of Video
Video marketing capitalizes on the YouTube phenomenon and gives businesses a popular medium to showcase their products or services. Videos can encourage customers to make a purchase, help their SEO efforts and build an army of brand advocates. If businesses aren’t trying to create informative or useful videos with a twist of humor and character, they’re missing out on a powerful way to engage their customers and increase conversions.
Video for Informing and Educating
Although we all think of video marketing and viral success stories some of the real winners when it comes to Video Marketing are instructional or educational videos. These are a great opportunity for product managers to showcase their products, explain the benefits and demonstrate the product in use. YouTube has many “stars” whose only role has been to show people how to do things from applying make up to building race cars to designing homes. The stars are not the only success as many unknown people have shared their expertise and made life better or easier for others. How can you use video to share your story?
Taking advantage of WSI’s video marketing solutions will empower you to reach your customers in new and interesting ways. We can help you creatively enhance your digital campaigns with video marketing. Solution feature include:
- Complete review of your current digital marketing efforts
- Analysis of content gaps where video marketing would be a good fit
- Proposed plan for video marketing strategy
- Assistance or full development of video marketing scripts
- Production of marketing videos
- Setup of tracking and measurement for video campaigns
- Ongoing monitoring of campaign performance metrics to provide the best ROI
Delve into the world of video marketing to capture the attention of your digital audience. For more information on how to create videos that elevate your digital marketing, give us a ring at (888) 871-4576 or contact us.
